Eligible merchants can create and manage consumer offer campaigns through Uber Marketing Manager.

Managing offer campaigns

To create a campaign:

• Sign in to Uber Marketing Manager.
• From the sidebar, select Marketing.
• Select the type of campaign that you will be starting.
• Fill out the form with details about the campaign, such as the audience, duration, and weekly spend. The fields will be pre-populated with default options. Some campaign details can be edited if needed.
• Read and accept the Terms and Conditions. You’ll only need to accept them when setting up an offer for that location the first time.
• Select Submit.

After creating your first campaign, you’ll be able to view the All Campaigns page, which:

• Lists all past, active, and planned offers.
• Lets you edit, delete, or clone any planned offers.

To edit a campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select All Campaigns.
4. After choosing which campaign to edit, select Actions.
5. From the drop down, select Edit. (You can only edit upcoming campaigns.)
6. Follow the instructions to edit dates, budget, audience, and offer combos.

To delete an upcoming campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select All Campaigns.
4. After choosing which campaign to delete, select Actions.
5. From the drop down, select Delete. This removes the campaign from your list.

To end an active campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select All Campaigns.
4. After choosing which campaign to end, select Actions.
5. From the drop down, select End.

To monitor the performance of an active campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select Performance.

Active campaign data will appear within 48 hours of the campaign’s start.

To see performance of past campaigns:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top, select All Campaigns.

Gestionar varias ofertas

La app Uber Eats admite varias ofertas a nivel de artículo, que incluyen:

• Dos por el precio de uno
• Artículo gratis al hacer una compra
• Ahorra en los artículos del menú

Al mismo tiempo, la app admite una oferta a nivel de la cesta, como:

• Gasta más y ahorra más
• Gastos de envío a 0 $*
• Los consumidores pueden seleccionar las ofertas que quieren canjear.

Elegibilidad para varias ofertas

El tamaño de la cesta se determina antes de incluir la oferta.

Por ejemplo, si una oferta requiere un tamaño mínimo de la cesta de 20 $*, un usuario que compre 2 artículos del nivel Dos por Uno de 10 $ (valor total de 20 $) podrá optar a ambas ofertas.

* O moneda local equivalente