The “restaurants” tab to order Uber Eats will be available within the Instacart app in selected markets within the coming weeks. The experience will roll out nationally shortly after.
Powering restaurant delivery in the Instacart app is another way for Uber Eats to help drive more orders to our restaurant partners.
This is a way for merchants to get access to millions of customers across the U.S., including families in suburban markets that use Instacart but do not currently use any online food delivery apps. Through this deal, merchants will be listed across more services and Uber Eats becomes an even more powerful way to drive eyeballs (and therefore orders) to their business.
The order is powered by Uber Eats and delivered by the Uber Eats courier network. From a merchant perspective, all orders will flow through Uber systems and no different action or process is required on behalf of the merchant. The merchant can focus on their business and enjoy the additional orders.
No, pick-up will not be available through the Instacart app. Pick-up will continue to be available to Eaters on Uber Eats.
Yes. The Uber Eats experience will be featured through a new “Restaurants” tab in the Instacart app, which will link users into a customized version of Uber Eats, which will giveInstacart customers frictionless access to our restaurant experience and selection. Instacart users will have a user-friendly Uber Eats interface that allows consumers to choose from a selection of nearby restaurants, browse menus, place orders, and track deliveries in real-time. Offers run in Uber Eats will also automatically appear in Instacart.
No. At this time sponsored listings are not available in the Instacart app.
BYOC merchants have been excluded from the initial launch of Uber Eats in the Instacart app. These merchants will be added to the Instacart app in the coming weeks.
Being featured in the Instacart app is an opportunity for merchants to increase their visibility to new Eaters. If a merchant will churn from the Uber Eats platform if they continue to be included in the Instacart app, they can have themselves removed by contacting restaurants@uber.com and providing: Name Contact info Store name(s) Store address(es) Opt out requests will be processed within 5 business days.
A Instacart+ member who places an order over $35 through the Instacart app will receive free delivery. Uber One benefits will not be available through the Instacart app.
The merchant will pay their non Uber One MPF as Uber One benefits are not offered in the Instacart app. Even where the Eater has a Instacart+ membership the merchant will not pay an additional MPF.
Merchants will continue to pay their Uber One MPF for orders placed by Uber One members through the Uber Eats app.
The order is powered by Uber Eats and will show up as an Uber Eats order in all merchant reporting. These orders will be the same for merchant reporting purposes whether they were placed via the Instacart app, the Uber Eats app, or the Uber Rides app.
There are no reporting differences in orders placed between the Instacart app and the Uber Eats app.
There is no tax impact for orders placed between the Instacart app. These orders are powered by Uber Eats and will have identical tax treatment to orders placed via the Uber Eats app.
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