Instagram Delivery Button + Tag

Instagram and Uber Eats partnered to help small and medium-sized businesses during the COVID-19 outbreak.

How? Instagram created two functions for its users to order food from the app.

1. Now Restaurants will be able to add the ‘Order Food’ button to their Instagram profile which will be linked directly to the order flow of the food delivery website of their choice (either Uber Eats or other apps).
2. Instagram also launched the interactive ‘Food Order’ tag for ‘Stories’, which will be available in the Instagram tag bar for eligible Restaurants.

Followers who see the tag used in “Stories” will be able to re-share the tag in their own stories, helping to raise awareness of this initiative.

How can I enable these features?

To enable the ‘Food order’ button and the ‘Food order’ tag, you must have a professional or business account on Instagram, which must be configured on a compatible food delivery platform.

When creating the button ‘ Order Food ’ or the tag ‘ Food order ’, Restaurants are asked to choose a delivery platform from a list of options.

Once the delivery platform has been selected, you must add the URL associated with your Restaurant in the ‘Action’ button options on your Instagram profile.

You should receive via email a URL sent by Uber Eats regarding these new features. Once you have this URL, copy and paste the link that will send your followers to your Uber Eats menu.

You can find more specific instructions on the Instagram Helpdesk page to create a professional or business profile and configure the “Order food” button and the “Food order” tag.