Uber Eats 管理後台行銷工具常見問答

How do I start creating offers?

Log in to your Uber Eats Manager to start creating offers. For steps on creating and managing your offers, click here.

Where can I see all my restaurant’s offers?

1. Open Uber Eats Manager
2. From the left sidebar, select “MARKETING”
3. Select “ALL CAMPAIGNS”

In the “ALL CAMPAIGNS” view you can see past, current, or future campaigns. You can also: - Edit or delete scheduled campaigns - Clone past campaigns to repeat in the future

What’s the difference between a campaign and an offer?

Marketing campaigns allow you to choose and customize the offer types, audiences, time frame, and budget amount that makes sense for your restaurant.

Any time you want to create a new offer, you can create a new campaign or associate it with an existing campaign.

How do offers affect my marketplace fee?

Your marketplace fee applies to the post-discounted order amount. Your restaurant will pay NO additional fees to Uber Eats for an offer or redemption. The only additional cost to your business is the discount of goods.

Can I stop an offer at anytime?

Yes, you can pause or cancel an offer at anytime. For steps on how to do this, click here.

Can I see how my restaurant’s offer applied in a customer’s order?

Yes, you can see this through Uber Eats Manager or in your restaurant’s weekly payment statement by following these steps:

1. Open Uber Eats Manager
2. From the sidebar, select “PAYMENTS”
3. Choose a past order
4. Find the row “SPECIAL OFFER”. This shows how the offer applied for that order.

Can I decide who sees my offer?

You can decide to make your offer visible to the following customer types: - All customers in your delivery zone - New customers that haven’t ordered from your restaurant

How is a recommended budget calculated?

The recommended budget is calculated based on your average sales and demand boost expected during a campaign.

When will my campaign end?

Your campaign will end when: - It reaches your selected end date OR - It hits your selected budget

What does each performance metric mean?

• Redemptions = number of completed orders that had an offer applied to it
• New customer = total number of new customers that redeemed your offer for that campaign
• Amount spent = total amount that you paid for this campaign
• Total sales = total gross sales generated during campaign

Why do the Terms & Conditions appear to multiple users on my account?

Terms & Conditions appear whenever a new user creates their first offer. If a restaurant account has multiple users associated with it, the Terms & Conditions appear everytime a new user creates their first offer.

Where can I see the Terms & Conditions?

To see the Terms & Conditions, click here and select your region from the drop-down.