Eligible merchants can create and manage consumer offer campaigns through Uber Marketing Manager.

Managing offer campaigns

To create a campaign:

• Sign in to Uber Marketing Manager.
• From the sidebar, select Marketing.
• Select the type of campaign that you will be starting.
• Fill out the form with details about the campaign, such as the audience, duration, and weekly spend. The fields will be pre-populated with default options. Some campaign details can be edited if needed.
• Read and accept the Terms and Conditions. You’ll only need to accept them when setting up an offer for that location the first time.
• Select Submit.

After creating your first campaign, you’ll be able to view the All Campaigns page, which:

• Lists all past, active, and planned offers.
• Lets you edit, delete, or clone any planned offers.

To edit a campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select All Campaigns.
4. After choosing which campaign to edit, select Actions.
5. From the drop down, select Edit. (You can only edit upcoming campaigns.)
6. Follow the instructions to edit dates, budget, audience, and offer combos.

To delete an upcoming campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select All Campaigns.
4. After choosing which campaign to delete, select Actions.
5. From the drop down, select Delete. This removes the campaign from your list.

To end an active campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select All Campaigns.
4. After choosing which campaign to end, select Actions.
5. From the drop down, select End.

To monitor the performance of an active campaign:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top navigation bar, select Performance.

Active campaign data will appear within 48 hours of the campaign’s start.

To see performance of past campaigns:

1. Sign in to Uber Marketing Manager.
2. From the sidebar, select Marketing.
3. On the top, select All Campaigns.

Gestione delle offerte multiple

L'app Uber Eats supporta le offerte multiple a livello di articolo, tra cui:

• Due al prezzo di uno
• Acquista e ricevi un articolo in omaggio
• Risparmia sugli articoli del menu

Allo stesso tempo, l'app supporta un'offerta a livello di ordine, ad esempio:

• Più spendi, più risparmi
• Costo di consegna a 0 USD*
• I consumatori possono selezionare le offerte da riscattare.

Idoneità per le offerte multiple

La dimensione dell'ordine viene determinata prima di applicare l'offerta.

Ad esempio, se un'offerta richiede una dimensione minima dell'ordine di 20 USD* e un cliente acquista 2 articoli da 10 USD con l'offerta due al prezzo di uno (per un valore totale di 20 USD), avrà diritto a entrambe le offerte.

*O valuta locale equivalente