Reports Tab Overview
The “Reports” tab in Uber Ads Manager provides advanced reporting capabilities to give you a clearer view into ads and offers performance across audience segments, locations, placements, and more, so you can make smarter, data-backed decisions with confidence.
Placement Report: provides performance metrics broken down by different surfaces where ads are displayed. These surfaces might include locations such as the pickup feed, home feed, search results, and carousels. This report is useful for understanding how your ads are performing in different viewing contexts to help optimize your advertising strategy.
Share of Voice Report: showcases the impact of your campaign on the total share of sales and orders by daypart or city of the delivery. The metric ‘share of sale’ is calculated as total sales from your locations / total sales from all restaurants. Another metric ‘share of orders’ is calculated as total orders from your locations / total orders from all restaurants.
Keyword Identification Report: helps advertisers identify the best keywords to target in their campaigns. This report analyzes the popularity, relevance, and opportunity of keywords to drive traffic and conversions. It is used before creating your campaign to discover which searched keywords have low share of top slots.
Location Report: examines how ad campaigns are performing across different locations. It provides insights into which locations are active, how many locations are included in campaigns, and their status (active, paused, or completed), among other details. Functions like multi-location budgeting have been implemented to help streamline campaign management, enabling a more efficient ad spend across multiple locations. This is particularly useful for advertisers with a large number of locations, as it consolidates spending and campaign management into a single ad account.
Audience Segment Report: provides insights into the performance of your ad campaigns broken down by different audience segments. Specifically, it offers post-campaign metrics such as Return on Advertising Spend (ROAS), the number of eaters (users who engaged with the ad), and the number of impressions, categorized into segments like New Users, Existing Users, and Lapsed Users. This report helps in understanding how effectively your campaign is reaching and engaging these distinct audience groups.
Realized Lifetime Value Report: enables advertisers to understand the performance of their ad campaigns in terms of the value generated by new customers acquired through the campaign. Specifically, the report provides metrics including the total sales made by eaters who clicked on or viewed the ads during the campaign. This tool is essential for communicating the value of advertising spend by showcasing the total order value brought in by new customers who engaged with the ads.
Keyword Performance Report: provides detailed insights into the performance of your keyword targeting campaigns. This report breaks down ad performance metrics by individual keywords, helping you understand which keywords are driving the most clicks, impressions, and conversions. You can use this data both during a campaign to optimize for better-performing keywords and post-campaign to evaluate overall keyword effectiveness.
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